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Digital Glossary


When a user does not complete a transaction.

AB Testing

AB testing refers to two different versions of a page or a page element such as a heading, image or button. AB testing is aimed at increasing page or site effectiveness against key performance indicators including click through rates, conversion rates and revenue per visit.

Above the fold

A term derived from printed media, which is used to indicate whether a banner advertisement or other content is displayed on a web page without the need to scroll.

Access Platform

A method for customers to access digital media. Depending on usage of term, it may consist of hardware and or a browser.

Access Provider

A company providing services to enable a company or individual to access the Internet. Access Providers are divided into Internet service providers (ISPs) and online service providers (OSPs).

Formats Glossary

MPU Island

300×250 Square box – can be expandable


Vertical long ad unit 120×600


Horizontal long ad unit 728×90

Expandable MPU Island

Expandable 300×250 square box

Riverblock known ad unit which run across the ad page from left to right intrupting the content – similar to leaderboard

Facebook Glossary

Account settings

Use your account settings to manage basic account preferences. You can edit your name or email info, change your notifications preferences, turn on extra s…

Activity log

Your activity log is a tool that lets you review and manage everything you share on Facebook. Only you can see your activity log. Learn more.


This refers to any changes on your page such as status updates, check-ins to your store, and any new comments, posts from other users, uploaded video clips, photos or articles posted from the page administrator.


Ad Space Unit, usually referring to marketplace ads


Admins are people who create and manage activity in groups and pages. Learn more about group admins and page admins.

Twitter Glossary


A post made on Twitter by a user.

ReTweet or RT

Reposting something that has already been posted on the Twitter stream. RT usually precedes the original poster to give credit. E.g. RT @problogger New at ProBlogger: How to Blog: Choose a Niche for Your Blog [Why Niches are Important]


Once you’ve signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: “Glad your shipment arrived @janesmith!”


If you want to privately Tweet to a particular user who’s already following you, start your Tweet with DM or D to direct-message them, eg: “DM @joesmith234what is your order number?”


This is a Direct Message sent to a twitter user. One has to follow you in order to DM them. DMs don’t appear in the public twitter stream but go directly to the receiver’s inbox.

Linkedin Glossary


LinkedIn members who have accepted an invation to connect, to view each others profiles and network.

1st Degree Connections

Users you’ve chosen to connect with. You most likely know them eg. have been to school/university/work with them.

2nd Degree Connections

A contact of a 1st degree connection eg ” a friend of a friend” You must request an introduction from 1st connection.

3rd Degree Connections

A contact of a 2nd degree connection. You must request an introduction but requires an intermediary step.


Is sent to an existing member or another individual not on LinkedIn to join or make a connection.

Pinterest Glossary


Pins are images from around the web or those uploaded from your PC that are then added to Pinterest.


Boards are collections of pins. Just like a noticeboard in your office, it can have lots of Pins attached to them. Boards are sorted into subjects like architecture, cars, weddings, interiors or brands.


To repin on Pinterest is to copy a Pin to a different board, such as one you have created yourself, you could move a lovely plant from a board called ‘Green things’ to your own board called ‘For my garden’.


You also have the option to “like” a pin. When you “like” an image it is added to the Likes section of your profile, but is not added to one of your boards or shared with your followers.


A pinner is a user of Pinterest.

Youtube Glossary


Video Annotations are a way for you to add interactive commentary to your videos!

Blocked Users

You have the ability to block specific other users from making comments on your videos or sending you messages. To block a user, go to their Channel page and click the Block User button under the Subscribe button. Similarly, you can unblock users by returning to their Channel page and clicking the Unblock User button where the Block User button used to be.


The YouTube video player downloads a video as it plays. A buffer is a section of memory in your computer which allows for the simultaneous writing and reading of information– on YouTube, the buffered section is represented by the red section of the video timeline.


“The Caption feature allows you to give viewers a deeper understanding of your video. Adding captions and subtitles makes your videos more accessible to people who can’t follow along with the audio, either because they speak a different language, or because they are deaf or hard of hearing.”


A video can belong to one of several categories. YouTube conveniently organizes much of its featured content under theBrowse tab (located at the top of each page) by category. The categories displayed include Autos & Vehicles, Comedy,Education, Entertainment, Film & Animation, Gaming, Howto & Style, Music, News & Politics, Nonprofits & Activism,People & Blogs, Pets & Animals, Science & Technology, Sports, and Travel & Events.