The phrases SEM(search engine marketing) and SEO (search engine optimization) are similar & sometimes used interchangeably, SEO and SEM are different services.
Search Engine Marketing is purchasing ads which appear on the search result pages of search engines such as Google. Google offer ways for individuals or businesses to purchase ads (known as Google Adwords), which typically appear right of of the content or above of the content on the search engine result pages.
The higher the fee the user pay for an ad, the higher the ad will appear on the search engine results page, depending upon how much competition there is to appear on that search engine results page.
Also depending upon the agreement, one may pay a fixed or flat fee for a given length of time, or may pay for each click that they receive to their ad.
Google AdWords can pull in enormous volumes of targeted traffic at a competitive cost. We do Google Adwords planning, setup, optimization and regular daily management for better CTR and CPA.
Every website & digital business is unique. For that we have found that most websites fit into one of the following three treats every website as unique but most websites will fit into one of the following three categories.
Pay per click advertising or PPC advertisement is an online advertising business model used by digital media marketing companies like Google and Facebook. The user or an advertiser can post an advert. and pay only when a user clicks on the ad. As an advertiser your job is to make sure your ads as relevant to a potential customer as possible. The more relevant your ad is to the person searching or surfing, the higher the chance that they will click and buy.
In addition to getting on top of Google or other sponsored search results, we can help you with the following:
Get listed in sponsored listings
Create and manage multiple campaigns
Track and report on conversions
Track keywords and value of conversions
Improve Google Adwords quality score
Improve ROI for each dollar spent on pay-per-click advertising
PAY PER CLICK (PPC) ADVERTISING MANAGEMENT SERVICES:
ADVANTAGES OF PAY PER CLICK
From keyword research to competitor intelligence, from appealing ad copies to compelling offer highlights – Pay Per Click Advertising requires not only great planning but also a detailed understanding of visitor psychology, PPC ecosystem and user behaviour to information presented.
There are a lot of advantages and immediate benefits of using a pay per click management services:
As a business owner, you have complete control over your daily ad spend and your budget
You can specify the type of websites or content networks that you want your ads to appear
Effectively take advantage of geographic targeting enables you to connect to the people you serve
PPC and more specifically Adwords provides the ability to show different pages to different types of visitors
Some key points to note:
You set a budget so can control costs
Advertising can be set up to meet specific objectives or goals
Success is measured in hard numbers – Your ROI
Ongoing management is required to ensure those goals are obtained profitably – this is definitely not a set and forget form of advertising.
If you do not have time to manage the advertising then you should consider outsourcing this.
Not all keywords are equal – some are better than others and it can take a lot of skill to pick the right keywords
Making sure the the search terms, ad copy and landing page are relevant is a skill
There is an art to writing ad copy
Pay per click advertising is an inexpensive alternative to traditional marketing methods and can help us quickly identify what keywords are attracting the right visitors to your site.
The most popular providers of PPC advertising are Google, Yahoo, Bing and also Facebook.
GOOGLE ADWORDS – PPC CAMPAIGN MANAGEMENT
Google AdWords allows you to target specific search terms in order to show your ad to potential customers who are interested in your product or service. The Pay Per Click (PPC) model means you only pay when a person clicks on your ad and visits your website. A well managed campaign has the potential to rapidly boost leads and sales, and provide a positive return on investment (ROI). A poorly managed campaign can waste hundreds of dollars per month.
When Google removed all side ads and included a fourth ‘top ad’ to the SERPs early in 2016, the impact on Google AdWords campaigns was huge. Budgets and bids have to be carefully adjusted, ad position targeting strategies have to be changed and campaigns have to monitored to ensure your ads are performing well.
More recently, Google has made some other significant changes, including adding two ads in the Local Finder results. The adoption of Google’s tools such as Google Shopping and Google Maps is on the rise, so knowing how to influence these ads and use them to your advantage is essential.
Our team of Google AdWords Certified Experts are ahead of the game and know exactly how to get the most out of Google AdWords for your business.